Nigel Webb
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Noah’s Ark

Noah’s Ark is a hospice based in North London. It looks after children with serious illnesses. They needed to double their team by hiring five more paediatric nurses – in the middle of a nationwide nursing crisis.

We created a series of print and OOH ads (strategically placed in the hospice’s neighbourhood) that represented the children’s voices – they wanted professional nurses, of course, but also people who would be fun to be with, who would enrich their lives.

After two months, seven nurses had been hired as a direct result of the campaign.

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