Creative Director and Head of Copy
Oliver 2018 – Present
Headhunted to take care of Oliver’s flagship account, Barclaycard, working across both consumer and B2B divisions. Overhauled the copy so that a new, more approachable tone of voice began to appear in both consumer and trade comms. Helped create work that picked up major industry awards. Looked after teams based in London, Northampton, Cardiff and Hamburg.
Creative Director and Head of Copy
Wunderman 2011 – 2018
A return to Mornington Crescent, where I was made CD on Land Rover. Later I also took responsibility for the Microsoft and Shell accounts. In addition to devising work for Ford, Duracell and Nokia, I mentored the creative teams in the department, and devised a new approach to creative briefing.
I also oversaw (and contributed to) the News UK work that came into Wunderman, the agency's most awarded account.
I was heavily involved in new business, and led and won the recent BT and EE pitch, one of the largest wins in the agency's history. (This was a major factor in Campaign's decision to name Wunderman Customer Agency of the Year 2018.)
Creative Director
Totem (Engine Group) 2009 – 2010
Joined an Engine startup concentrating on B2B and tech accounts. Grew the business successfully during the worst year of the recession, winning global pitches against agencies such as M&C Saatchi, VCCP and Publicis. Very enjoyable, although it was unusual to be pitching for an entire year. Clients included Corinthia Hotels, Alibaba, Santander (with WCRS), Neptune, Coca-Cola Enterprises, Volvo Construction, Travelex, Eurex, Jones Lang LaSalle
Creative Head
Rapier 2007 – 2008
Appointed to head up the newly acquired Lloyds TSB account, after helping out on the ATL work at Rainey Kelly. Also produced work for Virgin Media, PruHealth and Gartmore.
Deputy Creative Director
HTW 2004 – 2007
Hired by Steve Harrison to work across the agency's accounts. I was made his Deputy when he stepped up to become Global CCO. Our clients included M&G, Microsoft, San Miguel, CitiBank and Vodafone. I also had global oversight of the Rolls-Royce business.
Freelance
Various agencies 2002 – 2003
Worked for a variety of agencies around town, including an extended stay at Lowe Broadway, creating work for Vauxhall.
Creative Director
Billington Jackson 1998 – 2001
Creative Directors - and sole creatives - in this small but fun agency based on the King's Road. Our accounts were mainly sporting - Fila, Dunlop, Slazenger. Loads of shoots with famous footballers and athletes. And loads of great work too.
Copywriter
Publicis 1989 – 1998
Learnt my trade here, working on Renault (a lot), Shell and Whirlpool.